Format

Everyone loves Firefighters. They provide our communities with important emergency services, and as America has witnessed, perform their duties with an unrelenting sense of honor and bravery. In the past we’ve seen how theses American Heroes respond to disasters like 9/11, and when Hurricane Katrina ravaged New Orleans, men and women from firehouses around the nation mobilized themselves and prepared to travel across country to help in the rescue of thousands of citizens. When wildfires threatened hundreds of thousands of acres of forest in Northern Arizona, firefighters with a wide range of wild fire experience came from all over the country to help contain the mega fire and protect the thousands of structures that lay in its wake. These are just a couple examples of what firefighters do, but at the end of a long, arduous day, the one constant is that these true American Heroes get hungry. And any old meal will simply not do.

This is what Feeding The Fire is all about.

Every firehouse across the country has at least one cook who has elevated his skills to a level of expertise that rivals some of the best chefs in the country. Each episode of Feeding The Fire takes us to a different firehouse around the country and introduces us to one cook who has perfected a regional recipe for some of the world’s most critical eaters. Our cooks impart hundreds of insider tips about choosing and preparing food as they take us through the preparation of a complete meal indicative of that region, whether it be southwest cuisine in Flagstaff, crab cakes in Baltimore, a fish boil in Sturgeon Bay, southern style fried chicken in Savannah or Dungeness crab stuffed salmon in Seattle.

Feeding The Fire is a weekly series of half hour shows. Each episode shot on location at regional firehouses around the United States, and featuring real American firefighters. The program is shot documentary style to add to the sense that these are real Firefighters in a real Firehouse. Primarily a cooking show, this program also explores the lives of American Heroes by taking our audience into the places where they work, live, relax, joke, sleep, tell their stories and eat their meals.

AUDIENCE

Firemen, food, a lively sense of humor, Feeding The Fire covers a lot of bases and so it is easy to see how it could attract a cross-over audience of Rachel Ray and American Chopper fans. Primarily 25-34 year-old men and women with professional/technical careers, they are interested in cooking, entertaining, human interest, technology and Americana, and fall into the mid to upper income ranges.